Soulland showcased their Spring/Summer 2012 collection during Copenhagen Fashion Week.
“During the process of designing the stamp I studied different mailman uniforms and the esthetics of the Danish postal service and stamps in general. When I started working on our spring/summer 2012 collection it was only natural to continue with the theme”
“The Postmodern collection references post inspired items like the striped mailman shirt, the mailman blazer and Post Danmark logo sweaters. I really enjoy working with uniforms but it can leave a collection looking a bit hard, so I softened up the feeling for spring/summer by adding roses to the inspirational mix”
“With Postmodern we’ve been working with classic colors like black, white, navy and red. The contrast between red and white plays an important role for the overall visual look of the collection and there’s some yellow in there as well – inspired by Post Danmark’s logo. For the upcoming season we’ve also been working with prints and embroidery and I’m very pleased with the result, especially with the printed shirts and embroidered sweatshirts. Overall the collection is very summer”, said Soulland designer, Silas Adler.
